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In response to the COVID-19 outbreak in the Americas, Kering has partnered with the CDC Foundation to provide personal protective equipment and other vital supplies to assist in meeting the urgent needs of healthcare workers across the region.

Kering, which includes Gucci, Boucheron, Ulysse Nardin and Girard-Perregaux under its corporate umbrella, will collectively donate $1 million to the CDC Foundation to support the efforts of frontline healthcare workers in the United States, particularly in highly impacted states such as New York, New Jersey, California, Florida, and locations in Latin America.

The Girard-Perregaux Quasar

The CDC Foundation is the independent nonprofit created by Congress to extend the lifesaving work of the Centers for Disease Control and Prevention (CDC) through public-private partnerships. The CDC Foundation’s Emergency Response Fund allows for the deployment of flexible resources to fulfill priority response needs where appropriated funds are not available or cannot be deployed quickly enough.

The Ulysse Nardin Freak X.

“Kering’s contribution hopes to create complementary impact alongside government in ways that will protect and provide lifesaving support as together we work to combat this unprecedented pandemic,” the company said in a press release.

In addition, with the stance of aiding the American fashion industry impacted by the pandemic, Kering will support A Common Thread, the CFDA/Vogue Fashion Fund initiative, as well as ‘Your Friends in New York Want to Help,’ an organization launched by Kerby Jean-Raymond with a mission to create rapid local impact within the community.

These contributions follow those already made by Kering in France, Italy, and China in recent weeks and the production of more than million surgical masks and gowns for healthcare personnel.