Tag

Detroit

Browsing

Shinola has teamed with another high-profile Detroit-based company, luxury automaker Lincoln, to create the Lincoln Aviator SUV Shinola concept, an automotive design that blends Lincoln signature luxury hues with Shinola’s modernistic aesthetic.

The Lincoln Aviator Shinola Concept

The Lincoln Aviator concept, which will be on display at the Pebble Beach Concours d’Elegance on August 15, has Lincoln exploring the use of different colors and new materials in designing vehicles, while also expanding its use of leather as exemplified by Shinola.

“Shinola opened up their showroom to us as a playground – allowing us to explore how their brand’s lifestyle ethos could be woven into a new theme for one of our vehicles,” said Kemal Curic, design director, Lincoln.

“Our designers were handed a rare gift, and they made the most of it. The fresh insights our team gained studying popular design motifs make this new Aviator concept a true celebration of craftsmanship.”

Designers from both companies created a new luxury vehicle that “still embodies Shinola’s aesthetic of approachable luxury with thoughtful details,” explains Shannon Washburn, Shinola CEO. “You can see this in the touches of copper inspired by our bike seats and the brand strip incorporated into the leather seats.”

The new Lincoln Aviator Shinola concept features a soft white exterior that echoes Shinola’s mother-of pearl stone watch dials, with hints of blue. In addition, hints of Shinola’s copper accents, as seen in the Shinola Runwell bicycle collection, gleam with a rose-gold hue.

Shinola’s watchstraps and bracelets are also echoed in the car’s woven metal mesh second-row console, displaying the same copper accents seen on the car’s exterior. Lincoln also took cues from Shinola’s brand stripe by weaving a similar textile pattern into the seats in three rows.

The Shinola Canfield chronograph.

“The goal is to impress occupants with our very own expression of craftsmanship, showcasing our meticulous attention to detail,” said Liam Butler, Lincoln color and material designer. “This stripe is unlike anything I’ve ever seen sewn into a vehicle, so we wanted to make sure it was done with care.”

 

 

 

Founded in Detroit in 2013 by designing duo Amy and Patrick Ayoub, the Detroit Watch Company recently introduced the latest addition to its collection with the M1 Woodward automatic with a custom-decorated Valjoux 7750 chronograph movement showcasing the DWC Fleur-de-lys logo.

The Fleur-de-Lys rotor decoration echoes the same patterns found on the flag of Detroit.

Visible through the sapphire crystal back, the Fleur-de-lys decoration adds a subtle touch that speaks to the local provenance of the brand as the same patterns grace the flag of Detroit.

The DWC logo is visible on the rotor.

According to founder Patrick Ayoub, the M1-Woodward Avenue is a highway notably referred to as Detroit’s Main Street and follows the route of the old Saginaw Trail that linked Detroit with Pontiac, and at the time, Flint and Saginaw. Originally created after a devastating fire in 1805 and one of five principal avenues in Detroit devised by Augustus B. Woodward, it derived the “M-1”designation thanks to its heritage as the location of the first mile of concrete roadway.

The Detroit Watch Company’s M1 Woodward chronograph with white dial.

The watch itself is a full-figured stainless steel 44mmx14.5mm beauty and one of the best values on the market for such a beautifully designed and well-built structure framing a fan favorite movement within.Even though offered in very limited editions, if this watch was put to market by ANY big Swiss name brand you could fully expect to see the price as double the $1,895 that the Ayoub’s ask for their work. More at www.detroitwatchco.com