Cuervo y Sobrinos


By Steve Huyton

Reflecting on my visits to what was once Baselworld, I fondly recall the booth created by Cuervo y Sobrinos, which replicated a Cuban bar especially for the event.

The booth played on the unique selling point for Cuervo y Sobrinos: its true Latin Legacy. The company dates to 1882 when Spanish immigrant Ramon Fernandos Cuervo established his first jewelry store on Calle de la Amistad in Havana.

The brand developed a solid reputation within the industry, and in 2018 Massimo Rossi and a team of investors acquired the name. Fortunately, Cuervo y Sobrinos, now making watches in Switzerland, has continued the successful legacy of the name and unveiled many new timepieces. A great example can be found in the exquisite limited edition (100-pieces) Historiador Landeron.

The Cuervo y Sobrinos Historiador Landeron 3146.1N

Historic caliber

The significance of the Historiador Landeron is the mechanical movement that powers it. Cuervo y Sobrinos rediscovered a vintage caliber called the Landeron 248, which dates back to 1946. It was used in one of the Swiss brand’s premium historical chronographs and was used by many brands in the 1950s and 1960s.

Original Cuervo y Sobrinos watch fit with a Landeron movement.

Cuervo y Sobrinos recently debuted a modern incarnation of its historic Landeron chronographs with a fully restored version of the Landeron 248 movement, which Cuervo y Sobrinos showcases via the sapphire crystal exhibition caseback. Viewers are treated to an eye-catching view of the wheels and levers in motion.

Up-close on a Vintage Cuervo y Sobrinos Landeron Movement.

Cuervo y Sobrinos makes two interesting versions of the Historiador Landeron, each with with different dial options. The 3146.1W model features a white dial with tachymeter in blue and hours printed in black. The 3146.1N offers a black dial with gold color indexes and a tachymeter in white.

The newly rebuilt Landeron 248 Movement, now inside the Cuervo y Sobrinos Historiador Landeron.

Both these vintage-inspired watches have an enormous amount of style, but my preference is the black dial model. But if you like vintage style dress watches, both of these models are exceptionally enticing.

The Cuervo y Sobrinos Historiador Landeron 3146.1N.

Even though the 40mm stainless steel case is much smaller than I choose to wear, it will certainly appeal to a broad demographic. I would also imagine it would be exceedingly comfortable to wear.

The Cuervo y Sobrinos Historiador Landeron 3146.1W.

As a perfect finishing touch, Cuervo y Sobrinos equips the Historiador Landeron with a dark blue, high-gloss Louisiana alligator strap on the 3146.1W version and a black matte Louisiana alligator on the 3146.1N model. Price: $5,100.

Back view of the The Cuervo y Sobrinos Historiador Landeron 3146.1W.

Steve Huyton is an industrial designer, illustrator and author who publishes Total Design Reviews.