Shinola has teamed with another high-profile Detroit-based company, luxury automaker Lincoln, to create the Lincoln Aviator SUV Shinola concept, an automotive design that blends Lincoln signature luxury hues with Shinola’s modernistic aesthetic.
The Lincoln Aviator concept, which will be on display at the Pebble Beach Concours d’Elegance on August 15, has Lincoln exploring the use of different colors and new materials in designing vehicles, while also expanding its use of leather as exemplified by Shinola.
“Shinola opened up their showroom to us as a playground – allowing us to explore how their brand’s lifestyle ethos could be woven into a new theme for one of our vehicles,” said Kemal Curic, design director, Lincoln.
“Our designers were handed a rare gift, and they made the most of it. The fresh insights our team gained studying popular design motifs make this new Aviator concept a true celebration of craftsmanship.”
Designers from both companies created a new luxury vehicle that “still embodies Shinola’s aesthetic of approachable luxury with thoughtful details,” explains Shannon Washburn, Shinola CEO. “You can see this in the touches of copper inspired by our bike seats and the brand strip incorporated into the leather seats.”
The new Lincoln Aviator Shinola concept features a soft white exterior that echoes Shinola’s mother-of pearl stone watch dials, with hints of blue. In addition, hints of Shinola’s copper accents, as seen in the Shinola Runwell bicycle collection, gleam with a rose-gold hue.
Shinola’s watchstraps and bracelets are also echoed in the car’s woven metal mesh second-row console, displaying the same copper accents seen on the car’s exterior. Lincoln also took cues from Shinola’s brand stripe by weaving a similar textile pattern into the seats in three rows.
“The goal is to impress occupants with our very own expression of craftsmanship, showcasing our meticulous attention to detail,” said Liam Butler, Lincoln color and material designer. “This stripe is unlike anything I’ve ever seen sewn into a vehicle, so we wanted to make sure it was done with care.”