International Wristwatch Magazine

Rolex 2025: Anniversary Fever and the Rise of RLX Titanium

admin
July 1, 2025

Rolex has mastered the art of evolution over revolution. Every year, the Geneva-based brand introduces incremental yet impactful updates that keep collectors and enthusiasts on their toes.

Published 30 June 2025

Rolex thrives on evolution over revolution, yet every anniversary cycle stirs speculation—and this year packs plenty of them. The GMT-Master turns 70, the Explorer turns 70, the GMT-Master II hits 40, and the first in-house Daytona movement celebrates 25 years. Collectors expect a “Coke” (black-and-red) GMT-Master II in either steel or RLX Titanium, and chatter around a glacier-dial “Everest” Explorer grows louder by the week.

A lightweight titanium Daytona would dovetail with Rolex’s material push that started with 2022’s Yacht-Master 42. Meanwhile, a revived dress-watch line—perhaps a re-imagined Prince—could fill the Cellini-shaped hole left since 2022. Whether or not every rumour lands, the consistent thread is titanium: expect the material to migrate across the Submariner, Sea-Dweller and maybe even the GMT ranges as Rolex keeps pace with Omega’s aggressive METAS-certified offerings.

Arguably the world’s most recognizable luxury watch brand, Rolex has been a symbol of performance and prestige since its founding in 1905. The brand’s reputation is built on a foundation of groundbreaking innovations, including the first waterproof wristwatch (the Oyster, 1926) and the first self-winding mechanism with a perpetual rotor (1931). Every Rolex watch is a COSC-certified “Superlative Chronometer,” tested to standards stricter than the official criteria. From professional tool watches like the Submariner and GMT-Master II to elegant icons like the Datejust, a Rolex is universally regarded as a benchmark for reliability, robustness, and enduring value.