The first twenty-five years of the Bruce G. Weber Precious Jewels’ story takes as a boutique inside Miss Jackson’s, an upscale women’s specialty shop in one of the nation’s first lifestyle malls, Tulsa, Oklahoma’s Utica Square. In 2001, the jeweler moved into a new, freestanding salon that afforded twice the amount of space—3,000 square feet—and a fresh, open atmosphere. Today the store’s traditional, upscale décor is the perfect backdrop for prestigious timepieces and luxury jewelry. With more than 35 years in business, Bruce G. Weber Precious Jewels is regarded by many as the premier luxury jeweler in Tulsa.
Bruce G. Weber Precious Jewels is proud to be an authorized dealer of some of the world’s most-celebrated Swiss timepieces including Rolex, Tudor, Baume & Mercier and David Yurman. An impressive selection of jewelry brands including Roberto Coin, David Yurman, Ippolita, Mikimoto, Penny Preville, and Kwiat, complements the store’s offerings. The jeweler also offers a bridal collection that showcases an exquisite selection of GIA-certified and Forevermark diamonds.
The store’s team of professionals insures that clients’ watch and jewelry needs are addressed with top-notch care and expertise. Employees participate in a host of brand-based training programs, and are continuously exploring brand and collector websites, in addition to a number of respected enthusiast publications. They also share feedback from industry tradeshows they attend. In addition, each team member is intent on creating positive relationships with customers, thus building trust and continuity. Bruce G. Weber Precious Jewels also employs an in-house goldsmith who is at the ready for simple repairs to jewelry redesigns.
Bruce G. Weber Precious Jewels has a well-developed e-commerce site at www.brucegweber.com that gives customers an opportunity to explore the world of Bruce G. Weber Precious Jewels and its products from the comfort of their homes or offices. In addition to watches and jewelry, the site offers additional information about the store’s offerings, including its bridal collection, watch and jewelry repair, and gold, diamond and watch trade-ins.
Social media, including Facebook, Pinterest and Twitter, plays an important role in staying in touch with clients, as do frequent in-store events. Annual spring and holiday gatherings, as well as numerous trunk shows and designer personal appearances are held throughout the year.
Bruce G. Weber Precious Jewels is dedicated not only to preserving the natural environment via its business practices, but also to improving the quality of life for its community as evidenced by the lengthy list of charities it supports. Charitable involvement is one of the foundational principles of Bruce G. Weber Precious Jewels.
One of the community initiatives the store participates in is the annual Care Card program. Customers may purchase the Care Card from the jeweler for $60, entitling them to 20 percent off purchases from over 200 Tulsa merchants for a one-week period at the end of October and early November. Proceeds from the purchase of the Care Card benefit Family & Children’s Services of Tulsa. Ramping up their involvement, Bruce G. Weber Precious Jewels throws a kickoff party for the event each year on the night before Care Card Week which begins with several participating brands on display and their reps in attendance.
Another local initiative is the Annual Opera Ball of Tulsa, which is one of Tulsa’s longest-running society events. For participating debutantes, part of the tradition has included the gift of a special piece of keepsake jewelry, and for nearly half of the Opera Ball’s memorable history, this piece of jewelry has been a custom pearl and diamond necklace from Bruce G. Weber Precious Jewels. This heirloom is a treasured memento that will last forever.
Bruce G. Weber Precious Jewels is a storied landmark on Tulsa’s retail landscape. Its method for success is simple: a great selection of fine timepieces and luxury jewelry, a knowledgeable staff committed to serving their customers, and support for the community where they live.
In 2006, Bruce G. Weber Precious Jewels became part of the Diamond Cellar Holdings family, which includes Donoho’s Jewellers in The Woodlands, Texas, and Diamond Cellar in Columbus Ohio. (See this issue for more information about these stores.)