Le Locle, Switzerland – As the peloton charges toward finish lines across mountains and countryside, Tissot captures not only the seconds but also the stories that define the Tour de France. With the PR100 Tour de France Edition, the Swiss watchmaker delivers a powerful expression of legacy and transformation.
Through a compelling campaign made of four chapters — Fall. Rise. Repeat, Ride Your Red Zone, Limits Are Just Starting Lines, and The Journey Continues — Tissot chronicles the emotional and physical journey of two riders: Primož Roglič, the Olympic gold medalist and symbol of perseverance, and Mattia Gaffuri, a rising star embodying youthful grit.
From Gaffuri’s hunger for growth to Roglič’s mastery of timing, Tissot’s narrative transcends sport. The final chapter celebrates progress and reinvention, where limits are simply new beginnings.
Limits Are Just Starting Lines
The PR100 TDF isn’t just a timepiece — it’s a tribute to the racing spirit. With road-textured dials, bold Tour de France race colors, and yellow accents on the hands, it reflects the heat, tension, and triumph of every climb, every sprint, and every victory.
Made for those who push boundaries, the PR100 Tour de France Special Edition balances robust design, Swiss precision, and affordability, making it accessible for enthusiasts and professionals alike.
Meanwhile, its tech-forward sibling, the T-Touch Connect Sport, integrates advanced features such as real-time cycling metrics, Strava integration, solar energy, and training dashboards — a true companion for those who live to ride.
