International Wristwatch Magazine

Geneva’s Watches & Wonders 2025: Eight Debuts That Define the Year

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June 27, 2025

The trade show spotlights innovative timepieces from over 55 brands, including Vacheron Constantin, Patek Philippe and Chanel

The spring fair in Geneva once again proved why Watches & Wonders sets the industry’s tempo. More than 55 maisons unveiled pieces that balanced high-complication mastery with everyday wearability.

Vacheron Constantin celebrated its 270-year milestone with a platinum Traditionnelle perpetual calendar, while Hublot used a titanium-ceramic blend to re-imagine the Big Bang for its 20th anniversary. Cartier, Chanel and Bvlgari leaned hard into high-jewellery crossovers—Cartier’s diamond-paved Panthère and Chanel’s braided-gold Première Galon drew constant foot-traffic to their booths. Rolex kept things relatively quiet but did surprise attendees with a new five-link bracelet for its refined 1908 dress watch. Panerai’s Luminor Perpetual Calendar and

A. Lange & Söhne’s minute-repeater perpetual proved the appetite for mega-complications is still alive. All told, bright colour palettes, slimmed-down case profiles and continued material experimentation—sapphire, coloured ceramics, recycled gold—were the clear 2025 themes.