iW Magazine
Watch of the Day

Mido Baroncelli III

For the watchmaker Mido, the exceptional architecture of an edifice is synonymous with a mark of true design, just like the Baroncelli. Drawing inspiration from the prestigious Galleria Vittorio Emanuele II in Milan, the Baroncelli offers the same perfection of lines and detail, and reflects the influence of Italy through its refinement and timeless style.

The expertly designed watch will hopefully lift the mostly unknown watchmaker to new heights. The watch costs just over $1,000 and is a great deal considering the timepiece contains a day date complication and a PVD coated steel case.

Mido Baroncelli III

About Mido
Founded in Switzerland in 1918 by George Schaeren, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish "Yo mido", I measure. Timelessness is the mark of true design.Mido′s philosophy is to combine timeless design with functionality rather than following fashion trends. True design outlives all fashion trends. The objective is to create timepieces made of high quality materials, endowed with precise movements and offering outstanding water-resistance in order to last a long time.

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