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Analog/Shift Celebrates and Hosts HSNY Auction

Manhattan nightclub Up&Down was the site of the fourth anniversary celebration of Analog/Shift, a leading buyer and seller of rare vintage timepieces from the 1930s through the 1980s. But the May 11 festivities didn’t end there. The evening also included the announcement of Geoffrey Hess as Analog/Shift’s new Chief Executive Officer.

Jacob Sotak, Rudy Giuliani, Geoffrey Hess, James Lamdin

“Geoff brings with him not only an incredible CV, but a true passion for vintage timepieces,” said Analog/Shift founder (and iW contributor) James Lamdin. “This combination made him the only choice for the leader of our executive team, and I’m thrilled to have him on board.”

Hess, formerly President and CEO of Ivanka Trump Fine Jewelry and a lifelong watch collector, said, “Analog/Shift is a rare example of a platform with unlimited potential, built in a market that is experiencing significant levels of growth. I’m proud to be spearheading its evolution and am wholeheartedly confident in its future success.”

An additional highlight of the festivities was an appearance by former Mayor Rudy Giuliani who launched the online auction of an historical vintage Wittnauer, a watch originally presented by the New York Yankees to shortstop Dick Bartell at the 1962 Old-Timers’ Game at Yankee Stadium. The auction, which will end this Friday, May 20, is being hosted on analogshift.com. All proceeds will go to the support of the Horological Society of New York (HSNY), a nonprofit organization dedicated to advancing the art and science of horology.

Wittnauer watch presented to Dick Bartell in 1962

Lamdin and Analog/Shift Chief Operations Officer Jacob Sotak also announced that is has launched a new Analog/Shift subsidiary called Contrapante, dedicated to sourcing and online sales of rare and pre-owned timepieces created by independent ateliers. Noted collector and HSNY board member Kiran Shekar will direct the new venture.

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