iW Magazine
Watch of the Day

Luminox Atacama Chrono Alarm 1940 Series: 1949

This rugged-looking watch is the Luminox Atacama Chrono Alarm 1940 Series: 1949. The timepiece is an iconic field watch with an updated retro look.

The Swiss-made timepiece is always visible with a constant glow for up to 25 years in any light condition. In the dark, the 12 hour appears orange, and the 1-11 hours and the hands appear green. The caseback, case and crown are each made from PVD black, other models come in 316L brushed stainless steel, the PVD black or PVD gun. The watch is powered by the RONDA 5130.D chronograph alarm movement which powers the day date on the dial as well as the chronograph and alarm. For 1949, the watch is placed on a brown leather strap.

The watch is priced at $950.

About Luminox

Like many other American success stories, Luminox came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen, a watch industry veteran, came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations. He asked his friend Richard Timbo if he would like to join him. Luminox was born in 1989 (Lumi is Latin for light while Nox is Latin for night), driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches. Discover more about Luminox here.

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