California-based watch brand, Jorg Gray, is pleased to announce the release of its new digital marketing campaign, What’s Jorg Style? With its high quality timepieces currently worn by numerous high profile celebrities, athletes and political dignitaries, the campaign supports the brand’s plans for continued global expansion—further establishing it as a leading provider of premium quality watches with modern, detailed design and effortless American style.
The What’s Jorg Style? campaign features multiple Jorg Gray collections, including its signature line, sports and classic timepieces, as well as ladies watches. Viewers follow a storyline for each collection, visualizing each watch in different scenarios as an expression of one’s unique individuality and sense of style. The ads vary from everyday lifestyle scenes to romantic vignettes – and are currently being served to targeted audiences online and across social media platforms. The sequential narrative-based advertisements drive online audiences to follow the unfolding story at http://www.jorggray.com/jorgstyle and also inspire viewer involvement by encouraging them to find a Jorg Gray watch that defines their own personal style.
“The tagline for our campaign – Your Life, Jorg Style – draws attention to the sophistication and individual expression of the brand,” says Jorg Gray president Trevor Gnesin. We want our viewers to be drawn to the style, size and value of the watches.
To view the collections or to learn more, visit: www.jorggray.com.
ABOUT JORG GRAY: Based in Southern California, the Jorg Gray brand offers a range of unique watches that reflect an effortless American style and sophistication. In response to overwhelming demand, Jorg Gray has recently expanded into a global brand and is the timepiece of choice for the U.S. Secret Service and the President of the United States, as well as a variety of high profile celebrities and athletes. Chic consumers across the globe continue to respond to the Jorg Gray hallmark of exceptional artistry and outstanding value. For more information, visit JorgGray.com.