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Gucci Timepieces & Jewelry Launches "Grammium" Timepiece for 56th Annual Grammy Awards

SANTA MONICA, California, January 14, 2014 – Gucci Timepieces & Jewelry announces the launch of the Gucci GRAMMY® Special Edition Interlocking watch with a dial made of GRAMMIUM®, the very same material used to forge the iconic trophy statuette in the shape of a gramophone — the GRAMMY Award®.

The new Gucci GRAMMY Special Edition Interlocking watch is a further celebration of the partnership between the House and The Recording Academy®, now in its fourth year. The watch is a variant of the Interlocking collection, which features a sleek and modern take on the House’s GG interlocking motif. Available in two sizes (42mm and37mm), the watch comes with a black polished and brushed PVD case, a snapped case back with GRAMMY Awards® logo and a yellow sun-brushed dial made with GRAMMIUM.

The lengthy process of creating a GRAMMY Award is derived from a tradition that is hundreds of years old. The statuette is cast out of GRAMMIUM — a custom alloy, developed by John Billings, the craftsman who creates, by hand, the lustrous gold gramophone statue that is presented to GRAMMY recipients.

In 2010, Gucci Timepieces & Jewelry began its partnership with The Recording Academy, organizers of the world-renowned GRAMMY Awards, launching a GRAMMY special edition watch and jewelry collection. The partnership has provided for a series of initiatives celebrating Gucci’s commitment to support the music community, to preserve its heritage and to foster the growth of young talents.

About Gucci Timepieces & Jewelry

Gucci Timepieces has been designing, developing and manufacturing iconic Gucci watches since the early 1970s. Taking advantage of the worldwide recognition of the Florentine house – and its unique duality in brand positioning, pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication – Gucci Timepieces is one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning. Made in Switzerland, Gucci watches are recognized for their design, quality and craftsmanship and are distributed worldwide through the exclusive network of directly operated Gucci boutiques and selected watch distributors. Since January 2010, Gucci Timepieces has also been distributing the Gucci Jewelry collections, capitalizing on the expertise gained in the watch sector and leveraging the synergies between the watch and jewelry industries. For more information about Gucci Timepieces & Jewelry, please visit www.gucciwatches.com.

Gucci is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands.

About The Recording Academy

Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like The GRAMMYs on Facebook, and join The GRAMMYs’ social communities on Foursquare, GetGlue, Google +, Instagram, Pinterest, Tumblr, and YouTube.

About John Billings

John Billings is only the second man to create, by hand, each lustrous gold gramophone statue that is presented to GRAMMY recipients. He apprenticed under the original GRAMMY maker, Bob Graves. When Billings began working with Graves in 1977, there were only 51 GRAMMY categories — today there are 82, though the number had grown to as many as 110 in recent years. Billings Artworks is located in the San Juan Mountains of southern Colorado where John Billings and his small crew continue every day the legacy of crafting the prestigious GRAMMY Awards. To learn more about John Billings and the making of the GRAMMY Award statuette, please visit www.gucciwatches.com/grammium.

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