iW Magazine
News & Now

Introducing the Ernest Borel Brand Cocktail Collection

Founded in 1856, Ernest Borel has perpetuated the concept of Romantic Moments and the exploring spirit of Striving for Excellence. For over 155 years, it has been forging ahead with determination, creating industry classics and constantly expanding its international business.

Considered a masterpiece in the watchmaking industry, the Cocktail collection of Ernest Borel was firstly launched in the 1940s. With ever-changing animated dials, Cocktail watches were a huge hit throughout all the US including the Virgin Islands until the 1980s.

In 2013 the new redesigned Swiss brand Ernest Borel Cocktail Collection is relaunched, capturing the glamour and nostalgia of fashion’s romantic trend. Its exquisite pattern on the dial, which rotates perfectly thanks to a Swiss high-end automatic movement, creates a unique and fascinating kaleidoscope dynamic with elegant mystery. In addition to the lovers’ trademark logo, the watch’s exquisite dial is richly endowed with six natural diamonds, making the watch rich in femininity.

The new 2013 Cocktail Collection has strong and abundant color elements: dials combine perfectly with tone-on-tone genuine leather straps - available in white, red, green and brown. Color is always a key point in establishing feelings. At the time that emphasizes character and independent spirit, color has naturally become the important tool to express feelings. No matter for office days or night parties, the brightly-colored Cocktail Collection is the must to go with any outfit.

iW InsideriW Insider brings you news and new watches from new and well-known brands each week.
Sign up now to keep “watching.”
There was a problem. Please try again.
Thank you!