Both stores highlighted the brand with Grand Opening events so that their loyal clientele could preview the collections and meet the Dubey & Schaldenbrand team.
Jonatan Gil, CEO of Dubey & Schaldenbrand, flew in from Switzerland for both events, and brought with him the main attraction, the new Grand Shar DBT Ti in Titanium, the first time that the limited edition timepiece has set foot on North American shores. With it’s case formed from titanium grade 5 and treated by a patented oxidation process that increases the hardness of the material and its mechanical resistance, the timepiece also has a unique case color due to the in-house electro-plasma treatment.
Maurice Daaboul, President, Dubey & Schaldenbrand Americas, said We are very excited to have launched the brand in both of these stores, and we were delighted with the turnout at both events, and the hosts were terrific. It was such a pleasure to meet their clientele and introduce them to the latest pieces from the collections.
Created in 1946 by Georges Dubey and René Schaldenbrand, both gentlemen were recognized by the trade as professional watchmakers, always looking for perfection in the realization of unique timepieces. Between them, they invented and registered the ingenious system Index Mobile. In June 2009, Mr. Jonatan Gil, having a fascination for the brand, purchased the company and moved it back to La Chaux-de-Fonds, to the new manufacturing facility. Mr. Gil’s main goal is to bring the brand back into the spotlight, innovating it with new products, materials, and patents, while maintaining the traditional way of making fine watches, 100% Swiss Made.
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