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TW Steel Launches Kelly Rowland CEO Tech Editions

Brand Ambassador Makes Bold Style Statement

Following her appointment in December as a worldwide ambassador for TW Steel, global star Kelly Rowland has now joined forces with The Watch in Steel to release her very own CEO Tech Special Edition timepieces.

Rowland, who continues to promote her third studio album, Here I Am, having first found international fame as a member of Destiny’s Child, now joins fellow TW Steel ambassadors such as motorsport legends David Coulthard, Dario Franchitti, Emerson Fittipaldi, Mick Doohan and Turkish actor Kivanç Tatlituğ, in having her very own special edition models.

Both of the TW Steel Kelly Rowland CEO Tech executions, CE4006 and CE4007, simply radiate flare and showcase Kelly’s love of distinct styling and her passion for her favorite colors, pink and blue. CE4006 (44mm) is visually striking with a bold pink Mother of Pearl dial and a bezel incorporating 56 zirconia baguettes, also in pink.  Featuring a Miyota 0S25 chronograph movement inside, the outside boasts a sandblasted, AA-grade PVD rose gold plated case.  The feminine look of the watch is completed with a pink Italian leather croco print strap.

CE4007 (44mm) features an equally appealing and contemporary sunray blue dial and a bezel incorporating 56 zirconia baguettes, this time in blue.  Sharing the same case and movement as the CE4006, the CE4007’s look is rounded out with a stylish blue Italian leather croco print strap.

Kelly’s signature adorns the case back on each model while both timepieces feature a sapphire crystal and are 10 ATM water resistant.

What can I say, I absolutely love how these watches look, enthused Rowland.  I really wanted them to be exciting and stylish while at the same time making sure TW Steel’s ethos of making a statement was evident too.  I think they deliver that and more!  They’re big, they’re bold and the pink and blue looks compliment each other while being uniquely appealing.  I loved being involved in the design process and look forward to promoting my TW Steel special editions.

Kelly’s personality was such a driving force with this project, said TW Steel’s Chief Design Officer, Ton Cobelens.  She obviously has exceptional taste and a strong sense of fashion.  We wanted her TW Steel CEO Tech editions to be vibrant and reflect not only our brand DNA but also Kelly’s passion for style.  I’m naturally very pleased with the end result and I think they’re an exciting and colourful addition to our CEO Tech range.  By offering affordable luxury I have no doubt these models will appeal to both Kelly’s many fans around the world and discerning watch buyers alike!

Big in Oversized Watches since 2005, TW Steel is a family-owned company, led by co-founder and CEO, Jordy Cobelens (29) – who was named Ernst & Young’s 2011 Emerging Entrepreneur of the Year in the brand’s native Holland.  Now an international lifestyle brand available in 100 countries worldwide, TW Steel is also the Official Timing Partner to Lotus F1 Team in Formula One.

www.twsteel.com / www.kellyrowland.com

About TW Steel:

TW Steel started out in The Netherlands, led by its entrepreneurial CEO, Jordy Cobelens, who aged 29 finds himself spearheading one of the most exciting and innovative watch brands to hit the market in recent times.  A simple four-model collection in 2005 has quickly turned The Watch in Steel into a breakout lifestyle brand with the range set to top 140 individual executions in 2012.

Being Big in Oversized Watches is more than a mere strap line for the company though.  The size of its watches form an essential part of TW Steel’s identity along with the unique use of stainless steel, all models being produced to Swiss quality standard.  It was an idea born out of the creative mind of Ton Cobelens, Jordy’s father, who leads the design process for each new timepiece, while the day-to-day running of the company is left to his son who, despite his age, boasts over a decade’s worth of experience in the watch business, having gained first-hand experience from the ground up in sales, marketing and distribution.

Jordy Cobelens’ drive and vision has helped to firmly establish TW Steel as a major international watch brand.  From its relatively humble beginnings in 2005, TW Steel is now available in over 100 countries worldwide across approximately 5000 retail outlets.  While the company enjoys a broad-reaching, affordable price-point, the strength of the design, combined with the overall look and feel of the product, has ensured TW Steel sits comfortably in high-end retail outlets enjoying its own unique appeal against more established, aspirational brands – www.twsteel.com

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