iW Magazine
Baselworld 2013

Experience BaselWorld 2013 with Managing Editor and Swiss Correspondent Nola Martin

Every spring, the watch world gathers in Basel, Switzerland, to showcase and view the latest in horological creations at BaselWorld. This year, BaselWorld is being held in a new facility where over 100,000 visitors from around the globe and 1,815 exhibitors are expected to attend. This week, Team iW buckled up and headed for Basel to bring you exclusive coverage from your favorite brands, technologies and people.

In addition to up-to-date coverage of new releases and happenings, stay tuned daily for installments from the dedicated team behind International Watch Magazine. Be sure to stop by the iW Facebook page for even more exclusive footage and images.

4/26/13 From the desk of Nola Martin

The entire iW team landed safely in Switzerland on this sunny spring day for BaselWorld 2013 and took off running!  First up, was a one on one interview with the Zenith ambassador Felix Baumgartner, who supersonic speeds while jumping from the edge of the atmosphere.   Plus, the actual Zenith Stratos Flyback Striking 10 that Baumgartner wore on the mission was on display and still ticking!  Watch for the in-depth interview with Baumgartner to learn about the details of the challenges he faced along the way to achieve supersonic  speeds.

Then we made our way for the grand entrance into the new halls of BaselWorld, which surely did not fall short of expectations.  Hermes unveiled their newly designed booth by famed architect, Toyo Ito and once the red curtain was lifted it revealed an airy and organic design made of 624 wooden slats – simply stunning.

After learning our ways through the halls, Chanel was next on the schedule for a peak at the new white J12 to celebrate their 10th anniversary and it is stunning!  The last stop was Corum to check out the new Golden Bridge automatic, the modified case design for the Admirals Cup AC-One 45 and the Ti-Bridge Automatic Dual Winder.

Tomorrow is a new day and be sure to follow all the action at Basel World on twitter ‘@iW_ontheground’!

Nola Martin

Managing Editor/Swiss Correspondent

nola@finelifemedia.com

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