iW Magazine
Baselworld 2013

Minute by Minute Exclusive Behind the New BaselWorld Venue Ep. 2

Today, Team iW is flying to Basel, Switzerland to bring you live coverage of BaselWorld 2013!

Managing Editor / Swiss Correspondent Nola Martin Brings you exclusive coverage from the new BaselWorld venue. In addition to an exclusive interview with BaselWorld Managing Director Sylvie Ritter, Martin takes you through the renovated space at the Messeplatz Halle, which is now over 1.5 million square feet. Construction of the space required 8 cranes onsite and more than 3,500 tons of steel girders; 45,000 square meters of concrete and 5,200 tons of reinforced steel.

Designed by renown architects Herzog  & de Meuron, the new BaselWorld venue is highly anticipated and expects more than 100,000 attendees visiting from 45 countries. The duo responsible for the new addition have a resumé including structures such as the Beijing National Stadium, more commonly known as The Nest from the 2008 Olympic Games and  the Tate Modern in London.

Stay tuned for exclusive interviews, footage and first looks today through to May 2!

iW InsideriW Insider brings you news and new watches from new and well-known brands each week.
Sign up now to keep “watching.”
There was a problem. Please try again.
Thank you!