Swiss watchmaker ID Genève, focused on utilizing recycled materials and low-carbon footprint processes, announces a $2.2 million seed funding round with the participation of actor and environmental advocate Leonardo DiCaprio and several Swiss family offices.
This seed round follows the success of ID Genève’s inaugural Circular 1 watch collection launched in 2021, which was sold out within weeks.
The company’s latest watch collection, Circular S, is made from 100% recycled steel which has been remelted in a solar furnace, reducing its carbon footprint by a factor of 165. The watch straps, crafted from vegetal sources and 100% compostable, echo the brand’s commitment to minimizing waste and maximizing reuse. The same is true of the packaging solutions ID Geneve uses, which are derived from mycelium and seaweed.
Leonardo DiCaprio’s investment in ID Genève exemplifies his commitment to fostering positive environmental change and supporting businesses that align with his values. “I am thrilled to be an investor in ID Genève, a brand that’s driving change in the luxury industry and beyond, by consistently innovating and focusing on circular economy principles.”
“We have always been interested in working with a global environmental advocate like Leonardo DiCaprio, and we’re thrilled this partnership has come to fruition. Our hope is that this synergy will not only give us a louder voice in championing sustainable practices but also inspire and challenge our peers in the luxury sector and beyond to prioritize environmental practices.” said Nicolas Freudiger, co-founder & CEO of ID Genève.
Initially available in showroom locations in Switzerland as well as online, ID Genève watches are now also carried by Watches of Switzerland in the UK and US, underscoring the brand’s commitment to bringing sustainable luxury to a global audience and the growing interest by an international clientele.
For more information on ID Genève and its commitment to contributing to more sustainable luxury watch industry, please visit www.idgenevewatches.com.
Source: ID Genève