Hublot teams with Nespresso to create a green-hued, environmentally friendly Big Bang watch made using recycled Nespresso capsules and coffee grounds.
The new Hublot Big Bang Unico Nespresso Origin is a 42mm limited edition watch with a case, crown, bezel, and pushers made from recycled aluminum. The watch’s caseback and movement container are both made from recycled titanium.
The watch unites two Swiss consumer brands in the latest project in Nespresso’s Second Life campaign, in which the company teams with Swiss brands to create new products from used aluminum coffee capsules.
In addition to using recycled metals, the project also includes a wholly new application for used coffee grounds. In a world first, Hublot and Nespresso have transformed used coffee grounds into watch straps.
For the fabric strap, one of the two straps included with the watch, Hublot collaborated with SingTex, a Nespresso partner. The fabric strap, called Scafé, is 100% recycled fabric made using 5% coffee grounds and 95% recycled polyester. Hublot colors the fabric strap green to match the case and then adds a recycled aluminum cap to the strap’s titanium buckle.
Coffee grounds are even added to the rubber strap, which is composed of 4.1% coffee grounds and 8.2% recycled white rubber.
The watch’s particular green color is a nod to the color of the Nespresso Master Origins Peru capsule. Inside, Hublot fits its HUB1280 Unico Manufacture automatic chronograph.
“This is a symbolic watch: in creating the Big Bang Unico Nespresso Origin, Hublot and Nespresso have demonstrated that it is possible to add value to recycled raw materials – and that circularity has no limits,” Hublot explains in its promotional material for the new watch.
Hublot places the new Big Bang Unico Nespresso Origin (a 200-piece limited edition) in an eco-friendly, reusable oak box specially decorated with the two brands’ logos, affixed using coffee grounds.