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Gucci to Expand its Grip

Gucci’s creative unisex watch line, the Gucci Grip, defies categorization. With its rounded square case and three windows, the Grip debuted earlier this year as a thoroughly modern watch with a hint of vintage jumping hour. In its three dial windows, you’ll see white rotating disks that reveal the hour, minute and date respectively.

With four styles in two sizes (35mm and 38mm) debuting initially, Gucci now says it will expand the Grip collection, adding a chronograph version and another model with a “word of the day” that reveals itself in an aperture at the push of a button: chance, future, amour and tenebrae (darkness).

The Grip’s current variations include a yellow gold PVD case with matching bracelet, displaying Gucci’s signature interlocking G logo, while another is all steel, offering a sleek, contemporary touch. Two additional versions are fitted on a colorful calf leather strap: green with a steel case and Bordeaux with a yellow gold PVD case. Each watch is driven by a Swiss-made Ronda quartz movement and is water resistant to 100 feet.

Piero Braga, Gucci Timepieces President and CEO, says the design of Grip combines retro, modern-classic and even futuristic. Some say its appearance suggests a vintage Audemars Piguet jumping hours watch from the 1920s, though with a case that recalls a 1970s cushion-shape.

“This is really the best possible expression of a Gucci product today,” Braga explains. “Every piece is a strong reminder of the past, but also has a deep connection to the contemporary and to the future.” Much like the brand itself.

The Gucci Grip was recently on display at the Gucci Garden in Florence—a spectacular multi-sensory experience of the Italian brand. There, in the 14th-century Palazzo della Mercanzia (merchant’s palace), just a short walk to the Uffizi, multiple themed rooms showcase Gucci advertising campaigns from the past, clothing and accessories from the archives that tell the story of the brand’s evolution, and art. A boutique and library are on the first floor, as is a restaurant, since no Italian experience is complete without a memorable meal—particularly one crafted by award-winning chef Massimo Bottura.

Prices: Starting at $1,450 (Steel case with interchangeable green calf leather strap) to $1,800 (yellow gold PVD case and bracelet with GG engraved).

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