Mido is commemorating its 100th anniversary this year, and it is doing just what a watch company in this circumstance should: It is introducing new watches that celebrate both its stellar past and its envisioned future.
The Baroncelli collection, first introduced in 2016, is augmented this year with the Baroncelli Big Date in several versions—seven in all. The new watch commemorates the brand’s historic use of architecture as inspiration, referencing the Baroque-influenced neoclassical style of Milan’s Galleria Vittorio Emanuel II in its rounded forms.
The automatic Caliber 80—with up to 80 hours of power reserve— powers the timepiece, and it features an oscillating weight decorated with Geneva Stripes and the Mido logo visible through the transparent caseback. The ETA-based movement is adjusted in three positions for accuracy, and the large two-level date aperture that gives the watch its name is at 6 o’clock.
It’s in the details
There are various details on the watch that warrant mention. The flawless white grained dials on each of the two variations shown here feature double-sided hour and minute hands—one side is sandblasted while the other is diamond cut; the seconds hand is diamond cut. The Roman numeral at 12 o’clock, as well as the indexes, are polished and applied. The Mido logo is at 12 o’clock, while “Baroncelli,” in its familiar san-serif font hovers over the date.
One of the timepieces features a round, two-tone polished steel and rose gold PVD-treated 40mm case, and its bracelet is also two-tone with two rose gold PVD-treated central links. Another version of the Baroncelli Big Date, with a 40mm rose gold PVD-treated steel case is fitted on a black rolled-edge leather strap. Both the bracelet and strap are fitted with a rose gold PVD-treated stainless steel folding clasp.
Mido was founded late in 1918, in November to be exact, so I fully expect the anniversary festivities to continue throughout the rest of this year, perhaps with more surprises? Price: $1,080 on bracelet; $1,000 on strap.