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Shinola Debuts Its First Automatic Watch

Shinola this week introduces the Lake Erie Monster, the Detroit-based brand’s first dive watch and first timepiece powered by an automatic movement. Ronda, the Swiss movement firm and longtime Shinola partner, is supplying the movement, which Shinola dubs the Argomatic R-150. Shinola assembles the watch in Detroit.

Named after a local legend, the Lake Erie Monster watch celebrates the Great Lakes as well as the region’s explorers, sailors, pioneers and divers.

Limited to 500 timepieces, the watch is priced at $2,250. Each watch arrives in a metal case that includes a Princeton Tech diver’s flashlight, diver’s map of the Great Lakes, a stainless steel three-link bracelet, a black rubber dive strap and black fabric strap – all interchangeable with included tools.

In conjunction with the launch of the watch, Shinola is also introducing ten limited edition Lake Erie Monster Backpacks and ten limited edition Lake Erie Monster Rolled Flap Bags. Each of these accessories features a laser-cut, hand-stitched appliqué leather pattern, consisting of four different types of leather, creating the three-dimensional effect of the mythical Lake Erie Monster.

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