Especially notable among Bulgari’s late 2022 debuts, which premiere this week during Geneva Watch Days, are two special editions created in collaboration with Japanese designers.
One watch, made with architect Kazuyo Sejima, is a limited edition Octo Finissimo with a mirror-effect dial, while the second is a silver-toned model series made with Japanese artist Sorayama that extends the recently revived Bulgari Aluminum collection.
Both these special editions arrive as part of an impressive, wide-ranging set of debuts for the Italo-Swiss watchmaker/jeweler.
The full range of Bulgari debuts, which we’ll detail in future posts, includes several premiere pink- or rose-gold-cased models within the Octo Finissimo collection.
These include new gold watches within the Octo Finissimo Skeleton 8 Days, the Octo Finissimo Chronograph GMT Automatic ($35,800) series and the Octo Finissimo Automatic reference.
One of those debuts, the Bulgari Octo Finissimo Skeleton 8 Days ($37,300), marks the launch of a sharp-looking new hand-wound manufacture movement, caliber BVL 199 SK, with an 8-day power reserve.
Bulgari also added newly blackened steel or ceramic cases and bracelets to models within its Serpenti Seduttori, Serpenti Spiga and Bvlgari Bvlgari collections.
And finally, look for a new white gold Serpenti Seduttori Tourbillon set with black spinel and diamonds ($185,000).
Octo Finissimo Sejima Edition
Japanese architect Kazuyo Sejima, who holds the 2010 Pritzker Prize among many other architecture awards, focuses the eye with a mirrored dial under a dot-pattern sapphire crystal on her version of the eight-sided Bulgari Octo Finissimo. The effect is mesmerizing, especially with the entire dial framed in a 36.6mm polished stainless steel case.
According to Bulgari, the idea bring together a “contrast between material and transparency, the visible and the invisible,” which Sejima devised in part to reflect the aesthetic codes apparent in her architectural work. 
The architect’’s signature is inscribed on the sapphire crystal caseback, which opens up the nicely decorated automatic Manufacture movement, BVL Calibre 138 – complete with (surprise!) a platinum micro-rotor.
Bulgari will make the Octo Finissimo Sejima Edition as a 360-piece limited edition and will delivered it in a special mirrored steel box. Price: $14,100.
Aluminum Sorayama
The shapes and textures on this Bulgari Aluminum Sorayama Special Edition are meant to recall the aesthetics of automobiles and airplanes of the 1930s and 1940s.
On the dial you’ll find pearlescent swirls, propeller-shaped hour-markers and only one numeral (2), said to be Sorayama’s lucky number. According to the artist, the swirls are inspired by the surface of Spirit of St. Louis, the airplane that Charles Lindbergh flew when he made the first nonstop solo flight across the Atlantic Ocean.
The 40mm limited edition (of 1,000) is Bulgari’s third special edition Aluminum model since 2020, when Bulgari revived the 1998 design with automatic movements and updated technical features. Here, you’ll find a rubber bezel, water resistance to 100 meters and a crown and caseback made of reinforced black titanium. 
The watch’s rubber strap also includes the watch’s namesake metal, with aluminum links and pin buckle. Inside Bulgari fits Beating inside the case is a mechanical self-winding movement with a 42-hour power reserve. Price: $3,300.
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