The inspiration for the Tire’d Watch Company, began more than twenty years ago. Driven by my passion for extreme sports and automobiles, I set out to create a unique and brilliant timepiece–a bold, imposing watch with a clear personality that answered all of the problems I had with other watches. Despite the hundreds of doors slammed in my face by Swiss Watch suppliers, telling me that what I wanted couldn’t be done, my perseverance paid off. I eventually encouraged those same suppliers to work with me and today Tire’d Watch is sold on-line and in exclusive boutiques all across the United States and Switzerland.
For 25 years, International Watch has been the definitive authority for all watch-related matters, providing in-depth reports on all aspects of horology, from established Swiss watchmaking firms to independent houses of horology, product reviews, technical stories, wrist trends, the unique culture of collectors, and more.