iW Magazine

Doxa

Since 1889, Doxa has remained dedicated to sport and adventure. Founder, George Ducommun, recognized the burgeoning automobile industry as a new marketplace for the timepiece. Ducommun's recognition resulted in the development of instrument-panel clocks for cars and, soon there-after, aircrafts. Today, one of Doxa's most revered timepieces is the SUB. Since its initiation in 1966, after diving evolved from a military necessity to a popular sport,  the SUB has been known as an accessible dive watch. Its accessibility and recognizable orange dial propelled it into stardom, particularly after international best-selling author, Dr. Clive Cussler, equipped the main character in the popular "Dirk Pitt" series with the timepiece.

iW InsideriW Insider brings you news and new watches from new and well-known brands each week.
Sign up now to keep “watching.”
There was a problem. Please try again.
Thank you!