Simone Bédat founded Bedat & Co after spending much of her life working in the Swiss luxury timepiece industry. She was passionate about acknowledging women though designing watches that would accommodate their busy lifestyle. The brand specializes in high-end feminine timepieces that are functional and elegant. With top Swiss craftsmen, Simone Bédat creates exceptional designs while still reflecting traditional Swiss watchmaking.
For 25 years, International Watch has been the definitive authority for all watch-related matters, providing in-depth reports on all aspects of horology, from established Swiss watchmaking firms to independent houses of horology, product reviews, technical stories, wrist trends, the unique culture of collectors, and more.