Bulova adds its proprietary Precisionist High Performance Quartz movement to the sporty Marine Star collection to create a handsome new collection, called Series C.

The movement utilizes a 262-kHz high frequency quartz oscillator that allows timing to 1/1,000th of a second and accuracy to seconds per year. While many Bulova watches that utilize the high-performance movement to display tenths, hundredths and thousandths-of-a-second readings within a chronograph design, the new Series C offers a basic three-hand display, with a date window.

The new collection boasts a new 43mm twelve-sided case finished with brushed facets and polished accents. The watches all offer a unidirectional rotating timing bezel with a ceramic insert, a sapphire crystal, and a screw-down crown ensuring 200m water resistance.

The dials here are nicely textured to mimic the look of ocean waves. The wave pattern is accented by applied hour markers.

One debut features a bright yellow dial, which Bulova teams with a black rubber strap ($695).

The second debut offers a silver dial and a matching stainless steel bracelet ($795).

Finally, a third new Series C model enhances its the luxury appeal with a rose gold-tone stainless steel case and a dark brown ‘chocolate’ dial finished, all fixed to a black rubber strap ($750).