Alpina Watches has partnered with the Netherlands-based Gyre Watch to create the new Alpina Seastrong Diver Gyre Automatic collection featuring watchcases crafted from recycled materials. Sales of the watch, with its case forged from a mixture of fiberglass (30%) and plastic debris (70%) caught in fishing nets in the Indian Ocean, will support the National Park Foundation.
The new Alpina Seastrong Diver Gyre Automatic collection is composed of five models and is being officially launched to support World Oceans Day (June 8th). Alpina will donate $100 for every watch purchased through us.AlpinaWatches.com in order to help maintain the U.S. parks, both inland and coastal.
The collection
The full Seastrong Diver Gyre Automatic range includes three men’s models (44 mm, $1,395) and two models designed for women (36mm, $1,295).
All five watches share blue-shaded dials, including turquoise and dyed mother-of-pearl, and luminescent hands. Inside each watch Alpina places its Sellita-based AL-525 automatic movement.
In addition, as a dive model, the watch features the requisite unidirectional bezel and water-resistance to 300 meters.
Alpina will ship all the new watches with one of three two-tone NATO-style straps made from recycled plastic bottles. In addition, Alpina will include a black vegetable leather strap made of recycled apple waste with every 44mm watch.
Gyre origins
Alpina explains that the word Gyre is a reference to giant circular ocean currents. The Geneva-based watchmaker adds that the new collection represents the start of a long-term collaboration with Gyre Watch.
Gyre Watch, founded in The Netherlands in 2017, makes watches from recycled ocean plastic. Local fishermen along the Indian Ocean earn a fee collecting fishing nets from the sea for recycling, which means Gyre also contributes to local economies.
Alpina will make the Seastrong Diver Gyre Automatic as a limited series of 1,883 pieces of each model, in reference to the year of Alpina’s founding. Each watch will be sold in an eco-friendly gift set made of recycled plastic and recycled plastic bottles.
To further enhance the collection’s ecological profile, Alpina is printing each watch’s guarantee and certificate of authenticity on one page of recycled paper and will utilize a paperless user manual, accessible via a QR code. The code will direct buyers to a dedicated site for the Gyre collection as well as the instruction and maintenance manual.
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