The unrivaled destination for any horological enthusiast, novice explorer or self-proclaimed watch nerd; and just about anyone intrigued by beauty and mechanics.

For 29 years, International Watch has been the definitive authority for all watch-related matters, providing in-depth reports on all aspects of horology, from established Swiss watchmaking firms to independent houses of horology, product reviews, technical stories, wrist trends, the unique culture of collectors and more.

International Watch Magazine offers a global perspective on all watch-related matters, aptly fitting into the context of our readers’ horological interests. We expose the expertise, craftsmanship and history, engage in brand storytelling and celebrate the mechanical acumen of the industry’s finest brands. Our team comprises some of the most respected authorities on luxury timepieces, educating, and eloquently capturing the experience of the watch enthusiast.


Isochron Media Group publishes iW, International Watch magazine, a quarterly watch publication, and operates attractive-cats.flywheelstaging.com, for both the trade and enthusiasts. Published since 1989, iW has from the beginning been an authority among publications covering the watch industry. International Watch, About Time and Isochron Media Group’s special annual publication, North America’s Leading Watch Retailers, are distributed directly to subscribers and thousands of points of sale worldwide, and are also available through fine jewelers and watch retailers around the world.