We are IWM
International Wristwatch Magazine
Welcome to IWM – your go-to destination for everything watches.
The Time
Time is the one resource we all share, yet how we measure it tells a personal story. IW Magazine began as a small circle of collectors who spent more time passing around loupe and notebook than scrolling through endless press releases. We published our first articles with a single promise: to treat every watch—vintage or modern, steel or platinum—with the respect usually reserved for fine art.
The Team
Today our team still opens a new watch box the same way: with quiet awe, a lens cloth, and more questions than answers. What’s changed is everything else. We now post daily press-release breakdowns to keep you ahead of the news cycle, while our weekly editorials dig past spec sheets to the human stories of design, manufacturing, and collecting. From Geneva ateliers to Brooklyn micro-studios, we chase the craft, the culture, and the occasional controversy that makes horology irresistible.
The Conversation
Whether you’re saving for a first automatic or debating your next grande complication, you’ll find an honest conversation waiting at IW Magazine. Because when the seconds hand sweeps, it should sweep through history, innovation, and a bit of soul.
Welcome to the story behind the time.