Where Every Second Counts.

IW Magazine connects collectors, newcomers, and industry insiders to the stories, art, and engineering behind every tick of the watch world.

We publish daily news that keeps you ahead of the release cycle and weekly editorials that dig beneath the dial—covering history, craftsmanship, and the culture that powers both legacy maisons and bold micro-brands.

Reading IW Magazine is like opening a watch box with friends: we handle each piece with respect, ask better questions than a spec sheet can answer, and highlight the key moments that make horology irresistible. Whether you’re hunting a first automatic or debating your next grande complication, honest conversation lives here.

• Read this last as a visual cue to spark your own watch story.