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From The Source

Audemars Piguet Celebrates Launch of Royal Oak Offshore Collection

Audemars Piguet - April 17, 2014

Audemars Piguet celebrated the US launch of the Royal Oak Offshore collection at the The Pérez Art Museum Miami (PAMM). Joining Xavier Nolot, CEO of Audemars Piguet North America, was global brand ambassador and basketball superstar LeBron James. Introduced in 1993, the Royal Oak Offshore is...

Celebrate Life’s Special Moments and Win a Baume Mercier Timepiece

Baume & Mercier - April 10, 2014

To support the launch of Baume & Mercier’s new ad campaign shot by Peter Lindbergh the brand is introducing a social media contest. It draws on a shared passion for celebration and encourages people to tell the story about their special moments. Fans from all over the world are encouraged to p...

77 Magic Rado Minutes in the London Hour Passion Store with Andy Murray

Rado - April 10, 2014

Lengnau, Switzerland – April 10th 2014: Tennis superstar Andy Murray took 77 minutes out of his busy training schedule to meet fans on Tuesday at the Hour Passion store on Oxford Street in central London. As Andy’s official watch partner, Rado provided a specially branded cab to take Britai...

CASIO SYNCHRONIZES ITS TIMEPIECES AT BASELWORLD 2014 WITH NEW TECHNOLOGY

Casio America - April 4, 2014

CASIO SYNCHRONIZES ITS TIMEPIECES AT BASELWORLD 2014 WITH NEW TECHNOLOGY G-SHOCK GPW1000 Receives GPS and Radio Wave Signals and EDIFICE EQB-500 Links with Smartphone Using Bluetooth® V4.0 BASEL SWITZERLAND, MARCH 27, 2014 – Casio America, Inc. is proud to unveil two new concepts for high-perf...

ArmourLite Expands Line of Isobrite T100 Tritium Illuminated Watches at Baselworld 2014

ArmourLite - April 4, 2014

ArmourLite is expanding its line of Isobrite T100 tritium illuminated watches. The expansion announced on the last day of Baselworld 2014 in Switzerland sees the Isobrite Eclipse Series now offer six models and the Isobrite Valor Series now offer eight models. The Isobrite line of watches feature...

ArmourLite Expands Line of Caliber Series Watches at Baselworld 2014

ArmourLite - April 2, 2014

ArmourLite is expanding its line of Caliber Series lightweight polycarbonate tritium illuminated watches. First introduced at SHOT Show 2014 in January, the Caliber Series represent the first ArmourLite tritium watches to feature ultra lightweight polycarbonate case construction with anti-reflecti...

CASIO REDEFINES TOUGH WITH NEW PRO TREK TIMEPIECE

Casio America - April 2, 2014

CASIO REDEFINES TOUGH WITH NEW PRO TREK TIMEPIECE PRW6000Y Designed with Carbon Fiber and Triple Sensor Ver. 3 Technologies Casio America, Inc. recently announced the release of its newest men’s outdoor watch within the PRO TREK line of watches – the PRW6000Y. Redefining tough, the P...

TAG Heuer Announces Launch of Interactive Tumblr Community

TAG Heuer - April 1, 2014

TAG Heuer Announces the Launch of Official Tumblr "Owner's Circle" Community for Enthusiasts  TAG Heuer recently announced the launch of their official Tumblr Page – “The Owner’s Circle” – live now at: www.TAGHeuer.Tumblr.com just in time for BaselWorld. Within this page, both owne...

LAURENT FERRIER and TWI Announce Distribution Partnership

LAURENT FERRIER - March 19, 2014

LAURENT FERRIER and Totally Worth It (TWI) are pleased to announce exclusive distribution agreement effective March 10. TWI will represent LAURENT FERRIER in the United States, Canada and the Caribbean. Mr Sylvère Demonsais, CEO of LAURENT FERRIER says: “I am particularly happy about this partne...

Tissot Presents Advertising campaign: Swissness, the Heart of Tissot’s Identity

tissot - March 17, 2014

In an exciting new global campaign, Tissot is getting back to basic and keeping its message clear and simple. Its Swiss heritage is emphasized in the Tissot logo that includes the "+" sign. It is not only the same as in the Swiss flag, symbolizing quality, tradition and reliability but also represen...

TW Steel Launches Grand Prix Preview Movies

TW Steel - March 12, 2014

Sahara Force India Formula One Team Drivers Talk #BigTime New York, NY (March 11, 2014) – TW Steel, the global brand ‘Big in Oversized Watches’ is pleased to kick start its second season as ‘Official Timing Partner’ to Sahara Force India Formula One Team with the launch of its #BigTime Gr...

88 Rue du Rhone Celebrates Role as Official Watch of the Miami International Film Festival 2014

88 Rue du Rhone - March 11, 2014

88 RUE DU RHONE was the official watch partner for Miami International Film Festival this past weekend. Hollywood Stars Anne Hathaway, Shirley MacLaine, Christopher Plummer, John Turturro, and many more graced the red carpet to partake in the celebration. 88 RUE DU RHONE was thrilled to be a part...

H. MOSER & CIE. PERPETUAL CALENDAR BLACK EDITION – BOLD ELEGANCE IN HAUTE HORLOGERIE

H. Moser & Cie - March 10, 2014

Recognized for its ingenious in-house calibres and elegant approach to Haute Horlogerie, H. Moser & Cie. starts 2014 with a bold new take on traditional watchmaking. The dark elegance of the Perpetual Calendar Black Edition is the first in a series of developments from H. Moser & Cie. that a...

SPRING AHEAD WITH CASIO’S PRO TREK TIMEPIECES

Casio America - March 5, 2014

SPRING AHEAD WITH CASIO’S PRO TREK TIMEPIECES Designed with Multi-Band 6 Atomic Timekeeping, Models Automatically Update for DST DOVER, NJ, FEBRUARY 28, 2014 – Daylight Saving Time begins on March 9th, and even though the winter weather is still lingering, Casio America, Inc. is looking to sp...

Introducing the ArmourLite Caliber Series Lightweight Polycarbonate Tritium Watches

ArmourLite - February 26, 2014

The same Swiss tritium illumination technology that military marksmen and law enforcement officers rely on for effective gun sights is what ensures an ArmourLite tritium watch can always be seen in low-light conditions. The new ArmourLite Caliber Series tritium watches represent the first Arm...