May 23, 2013 - How should the watch industry be courting younger buyers? I believe social media is key and most of the companies in our industry invest considerable amounts of money in this area. We have to capture younger buyers by leading them to discover the fascination of fine watchmaking through new, unconve...

May 21, 2013 - During the Cannes International Film Festival last week, IWC Shaffhausen hosted the “For the Love of Cinema” dinner. Here, IWC celebrated with friends of the brand and other celebrities including actors Naomi Watts, Eric Dane and Christoph Waltz and more. Hollywood screenwriter Alan Trustma...

May 20, 2013 - Over the weekend the Preakness Stakes concluded with racehorse "Oxbow" taking first place, a 15-1 long shot. As official Timekeeper of the Preakness Stakes, Longines presented timepieces to the racehorse's owner, trainer and jockey in the winners circle at Pimlico Race Course on Saturday. Vice ...

May 20, 2013 - Jaeger-LeCoultre Paints Enameled Works of Art Under the tutelage of Miklos Merczel, who founded the dedicated enameling workshop at Jaeger-LeCoultre in 1996, the art of enameling has been revived from near obsolescence to a once-again venerated aspect of the company’s artistic expression. And t...

May 18, 2013 - Roland Enderli Zenith Brand Director, North America   iW: Please describe the path that led you to your current position. Roland Enderli: Following my studies in economics, I worked in the jewelry business for a couple of years and then joined Zenith in Switzerland in 2008. I was in charg...