February 20, 2012 - To most outdoor-loving Americans winter sports are defined by skis, sleds and skates; but to extreme winter sports enthusiasts, anything short of a frozen near death experience isn’t worth a trip outside. The winter sports of speed riding, snow cycling, ice climbing and ice diving attract a breed ...

February 17, 2012 - Omega has been timing Olympic Games and sponsoring sports for more than a century, and golf has for decades been among its most important. In fact, Omega has among its ambassadors golfers Sergio Garcia, Michelle Wie and Greg Norman. Additionally, the brand has sponsored such important tournaments as...

February 14, 2012 - Inspired by his grandfather’s gift, Jonathan, together with good friend and experienced watch enthusiast Stephane Valsamides, established the Cecil Purnell brand in 2006. Today, united by a shared passion for Swiss watchmaking, Jonathan and Stephane have partnered with independent movement manufac...

February 13, 2012 - After 125 years, the Poinçoin de Genève has been upgraded for the 21st Century The Poinçoin de Genève or Geneva Hallmark (it is a stamped ‘hallmark’ rather than a ‘seal’) was created by the Swiss Canton of Geneva over 125 years ago to differentiate their esteemed haute horlogorie timepi...

February 10, 2012 - If you saw Animal Kingdom win the Run for the Roses this year, you no doubt also saw Longines keeping time at the Churchill Downs racetrack. Last year was the first that Longines served as the official watch and timekeeper of the Kentucky Derby and Churchill Downs. Longines luxury clocks and timepie...