Brand News
Brand News, Events, People & Places
Chopard To Sponsor 2012 Mille Miglia Race
May 17, 2012 - From May 16th to May 19th, Chopard will sponsor the Mille Miglia Race and unveil two new Mille Miglia GMT Chrono timepieces. Chopard began its sponsorship of the legendary race in 1988 and launched the Mille Miglia Chronograph that same year. It was Karl-Friedrich Scheufele, Co-President of Chopa...
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Brand News, Videos
An Inside Look at the Jaeger-LeCoultre Deep Sea Chronograph
May 17, 2012 - In the scuba diving world, precise and accurate measurement of time is essential. Professional divers in the beautiful bays of Switzerland's Lake of the Four Cantons use the latest technical equipment to avoid any mistake in counting off the crucial minutes and seconds spent under water. The Jaeg...
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Brand News, Industry News
Bernheims to Debut 88 Rue du Rhone, New Swiss Brand
May 16, 2012 - Elie and Pierre Bernheim, entrepreneurs and grandsons of watchmaker Raymond Weil, are launching a new Swiss watch brand, 88 Rue du Rhone, set to officially debut at the trade-only  Swiss Watch Show at JCK at the end of May. Deeply rooted in the luxury watchmaking industry, the Bernheims have for...
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Brand News, Industry News
Patek Philippe World Time Nets Impressive Price at Antiquorum Auction
May 16, 2012 - Antiquorum’s May 13th auction of “Important Modern & Vintage Timepieces, featuring the 40th Anniversary of the Audemars Piguet Royal Oak” totaled CHF 7,466,737 (about $7,955,210) with 148 % sold by value. This brought the total of Antiquorum spring sales in Geneva to 13,766,737 CHF (about ...
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Brand News, People & Places
Ferragamo Timepieces Backed 52nd Street Project Gala Big Success
May 16, 2012 - On Monday, May 7th, Ferragamo Timepieces joined a prominent group of supporters at the famed 52nd Street Project’s annual gala to help raise money to improve literacy, a sense of self-worth and appreciation for the arts among New York’s inner-city children. Since 1981, the 52nd Street Project...
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