TW Steel’s four new editions featuring the use of a steel bracelet, taking the collection to eight with this feature, bring further appeal to the Canteen Style range.
As with the previous four editions, a 40mm case has been chosen as a steel bracelet is best suited for this dimension offering the best fit. This dimension is unique to the Canteen Style while its big, bold styling remains truly reflective of TW Steel’s oversized DNA.
Three of the four new models stand out thanks to their PVD rose gold plated steel bracelets accompanying brushed PVD rose gold plated steel cases. TW305 features a bezel set with 46 Swarovski crystals, as does TW306 while it also stands alone with a resplendent white Mother of Pearl dial.
About TW Steel:
TW Steel originated in The Netherlands and is led by its entrepreneurial CEO, Jordy Cobelens who finds himself spearheading one of the most exciting and innovative watch brands to hit the market in recent times. The original and simple four-model collection launched in 2005 has quickly turned ‘The Watch in Steel’ into a breakout lifestyle brand with the range set to top 140 individual executions in 2013.
Being ‘Big in Oversized Watches’ is more than a mere strap line for the company though. The size of its watches form an essential part of TW Steel’s identity along with the unique use of stainless steel, all models being produced to Swiss quality standard. It was an idea born out of the creative mind of Ton Cobelens, Jordy’s father, who leads the design process for each new timepiece and development of every collection. The day-to-day running of the company is left to his son who boasts over a decade worth of experience in the watch business, having gained first-hand experience from the ground up in sales, marketing and distribution.
Jordy Cobelens’ drive and vision has helped to firmly establish TW Steel as a major international watch brand. From its relatively humble beginnings in 2005, TW Steel is now available in over 100 countries worldwide across approximately 5000 retail outlets. While the company enjoys a broad-reaching, affordable price-point, the strength of the design, combined with the overall look and feel of the product, has ensured TW Steel sits comfortably in high-end retail outlets enjoying its own unique appeal against more established, inspirational brands – www.twsteel.com
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