TAG HEUER BRINGS AVANT-GARDE SHOPPING TO THE ONLINE CONSUMER
WITH THE LAUNCH OF THEIR E-COMMERCE SITE
Springfield, N.J., February 25th 2013– Dedicated to providing consumers with an unsurpassed shopping experience TAG Heuer today announces the launch of its first online shopping boutique. Paying homage to the brand’s eight avant-garde retail boutiques nationwide, the new online boutique will mimic TAG Heuer’s “lifestyle lounge,” which allows consumers to fully immerse themselves in the TAG Heuer brand from any location.
Adorned with an extensive assortment of high-end TAG Heuer timepieces, limited-edition styles, and lifestyle accessories including eyewear, cufflinks, luggage, jackets and more; shop.TAGHeuer.com is the only online shopping destination to offer the brand’s complete assortment. Capturing the passion and spirit of TAG Heuer, the online boutique brings the brand’s 150-year legacy to life with a full history of the brand and its timepieces, personalized customer service and a trusted source for customers to purchase an authentic TAG Heuer product.
“Like TAG Heuer’s eight freestanding boutiques in the U.S., the new online boutique personifies the brand for our consumers and offers them an exclusive shopping experience,” said Ulrich Wohn, CEO and President of TAG Heuer North America. “With our new online boutique we can offer an even wider audience an engaging experience that brings our brand’s spirit, history and prestigious Swiss timepieces to life at anytime and anywhere.”
Shop.TAGHeuer.com embodies the brand’s design philosophy, with displays of engineering prowess, showcasing the newest collection of exclusive TAG Heuer 1887 movements, created completely in-house at TAG Heuer’s manufacturing establishment in La Chaux-de-Fonds, Switzerland. Shop.TAGHeuer.com will be available for all North America customers, supplementing TAG Heuer’s well-established luxury boutiques and providing customers with a new avenue to engage with the brand and truly experience the brand’s collections easily, safely and conveniently. Staying true to the brand, the overall aesthetic marries sophisticated glamour and refined design with large, bold visuals highlighting the luxurious details of TAG Heuer’s timepieces and lifestyle products. TAG Heuer’s longstanding motor-racing legacy also has a strong presence highlighting such automotive-inspired collections as the legendary Carrera or iconic Monaco line that was featured on Steve McQueen in the film, Le Mans. The newest women’s collection, the LINK Lady will be prominently featured boasting the brands timeless elegance alongside brand ambassador and Hollywood icon, Cameron Diaz. Now available at shop.TAGHeuer.com for all U.S. customers, TAG Heuer is also available worldwide with eight freestanding boutiques in locations including Miami, Las Vegas, Dallas, Houston, San Jose, Philadelphia, Garden State Plaza and more.
About TAG Heuer
Since its inception in 1860 by Edouard Heuer, TAG Heuer has continued its legacy of revolutionizing the watch industry. The recent recipient of the Grand Prix “Aiguille D’Or” Award, the most distinguished in watch making, marks the eighth award given to TAG Heuer by the Federation de la Haute Horlogerie in ten years. TAG Heuer is honored to be a member of the Foundation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry. Today, the leading Swiss watch brand draws upon its active engagement in the worlds of sports and fashion to create the most accurate timing instruments with unsurpassed design in the world. TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim for greater heights capturing the tiniest fraction of a second which can determine the victor. More than ever, the brand epitomizes prestige and elegance through active partnerships with Hollywood icons Cameron Diaz, Leonardo DiCaprio, WTA Tennis champion, Maria Sharapova, F1 World Champion Jenson Button and as the sponsor for defending Champion, Oracle’s Team USA. In 2013, TAG Heuer commemorates their remarkable legacy by celebrating 50 years of the brand’s iconic CARRERA series and introducing the new series of Carrera Calibre 1887, which are exclusively Swiss manufactured with an integrated column-wheel and chronograph movement, constructed completely constructed in-house. TAG Heuer timepieces are designed with the most avant-garde techniques of the present era from the most time-honored traditions of artisanal craftsmanship.