Rado proudly announces its first TV Commercial with global ambassador, tennis superstar Andy Murray. The video, which was shot in Miami earlier this month, shows Andy testing the scratch-resistance of his Rado HyperChrome Chronograph as he races against time – and his taxi – to practice.
The 30-second commercial, which debuted internationally on March 20th, will also run in the U.S, on both the Tennis Channel and CBS-TV, during broadcasting of Sony Open Tennis in Miami, Florida. The Tennis Channel will air the spot multiple times beginning March 22nd and CBS will air it 12 times throughout the Ladies’ and Mens’ finals on Saturday, March 30th and Sunday, March 31st, respectively.
Viewers can tune in to coverage of Sony Open Tennis as noted above to see Rado’s new commercial or they can view it here: http://dev.rado.com/andymurray-tvc/
About Rado and the Rado HyperChrome
Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland in 1957, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today. With its ground-breaking monobloc high-tech ceramic case, the Rado HyperChrome is lightweight, scratch-resistant and extremely comfortable to wear – even during sport.
About Andy Murray
At just 25 years of age Andy Murray is Britain’s leading tennis player. He is also the most successful British tennis player of the Open era. He is currently ranked 3rd in the world and is the reigning Olympic singles and US Open champion. He has so far won 25 career titles, and has already reached the final of a major in 2013, finishing runner up in the Australian Open. Andy is known as one of the best returners in tennis and for being one of the most intelligent tacticians on the court.