LOS ANGELES, LA – On Friday, July 20, 2012 Gucci Timepieces & Jewelry, the GRAMMY Foundation®, The Recording Academy® and China Soong Ching Ling Foundation (C.S.C.L.F.), together with Gucci retail partner, Chong Hing Jewelers, will host an exclusive musical performance at the GRAMMY Museum® in Los Angeles to celebrate the students of the ‘GRAMMY® Cultural Exchange Program’. The finale performance by ‘The C.S.C.L.F. – Gucci Timepieces & Jewelry Music Fund Quintet’ will be a spirited conclusion to a weeklong program, recently established in partnership with The Recording Academy and the GRAMMY Foundation, dedicated to nurturing talented young musicians across Greater China.
In January 2012, Gucci Timepieces & Jewelry in collaboration with C.S.C.L.F. announced the launch of the ‘Gucci Timepieces & Jewelry Music Fund’, an initiative that provides scholarships to talented students from the most prestigious Chinese music establishments including the Central Conservatory of Music in Beijing, the Xian Conservatory of Music and The Chinese University of Hong Kong. The most exceptional students from the Music Fund—The C.S.C.L.F. – Gucci Timepieces & Jewelry Music Fund Quintet—were invited to participate in the GRAMMY Cultural Exchange Program in Los Angeles that will take place July 16 – 21, 2012.
As part of the Cultural Exchange Program, on Tuesday, July 17, the students will participate in the GRAMMY Foundation’s GRAMMY® Camp Guest Professionals Day—a day when artists and music industry professionals conduct Q&A workshops and master classes with attendees of GRAMMY Camp’s interactive 10-day residential summer music experience on the University of Southern California (USC) campus. Additionally, the exchange students will participate in several community music clinics and performances with alumni from the GRAMMY Camp – Jazz Sessions program. On Wednesday, July 18, the two groups will perform for students from three Southern California youth music programs: the Fernando Pullum Center, Inner City Youth Orchestra of Los Angeles, and LAUSD Beyond the Bell at Barack Obama Global Preparation Academy. On Thursday, July 19, they will play at the Expo Center for students from Youth Orchestra of Los Angeles.
A special ‘behind-the-scenes’ video documenting the exchange students’ unique journey will be shot and produced by students attending GRAMMY Camp’s Music Journalism track, and will be available to view on www.guccitimeless.com/en/partnerships/csclf/students beginning July 20.
A limited number of tickets to the GRAMMY Cultural Exchange Program finale performance on July 20 at the GRAMMY Museum are available exclusively at Chong Hing Jewelers’ three Southern California locations: San Gabriel, Los Angeles’ Chinatown, and Rowland Heights. For addresses and store hours, please visit www.chonghing.com.
About Gucci Timepieces & Jewelry
Gucci Timepieces has been designing, developing and manufacturing iconic Gucci watches since the early 1970s. Taking advantage of the worldwide recognition of the Florentine house – and its unique duality in brand positioning, pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication – Gucci Timepieces is one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning. Made in Switzerland, Gucci watches are recognized for their design, quality and craftsmanship and are distributed worldwide through the exclusive network of directly operated Gucci boutiques and selected watch distributors. Since January 2010, Gucci Timepieces has also been distributing the Gucci Jewelry collections, capitalizing on the expertise gained in the watch sector and leveraging the synergies between the watch and jewelry industries. For more information about Gucci Timepieces & Jewelry, please visit www.guccitimeless.com.
About China Soong Ching Ling Foundation
In commemoration of Madam Soong Ching Ling, the late Honorary President of the People’s Republic of China, the China Soong Ching Ling Foundation was established with Mr. Deng Xiaoping as the Honorary Chairman. The Foundation has made full use of its own strengths to make remarkable achievements in the areas of international friendship, exchanges across the Taiwan Straits, health for women and children, poverty alleviation, aid to education, science popularization, literature, art, sport and health, which has won its reputation and positive influence both in and outside China. For more information about the China Soong Ching Ling Foundation, please visit www.sclf.org.
About The GRAMMY Foundation
The GRAMMY Foundation was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder, The Recording Academy, to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage. For more information, please visit www.grammyintheschools.com.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards® — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.