Visitors and denizens of the Sunshine State now have a new place to experience the essence of the Breitling watch brand. Switzerland-based Breitling has opened its second boutique in Florida at The Mall at Millenia in Orlando.
“With a record-setting number of tourists visiting the state this past year, and an influx of new residents, it’s clear that Florida is a very important market for Breitling, and plays an integral role in helping us achieve our global and domestic marketing goals,” said Breitling U.S.A. President Thierry Prissert. “Breitling’s new presence in Orlando will complement our current Miami boutique, helping serve both Central and South Florida.”
The opening comes on the heels of another record year for Florida’s tourism industry. More than 89 million travelers – 10 million of which came from overseas – helped support a 2.3 percent increase and mark a new economic milestone for the state. According to public data from tourism-marketing agency Visit Florida, this is the state’s second consecutive record year.
Breitling, the leading Swiss watch manufacturer which produces its own in-house chronograph movement, has also been enjoying worldwide growth in recent months. Three new locations in China have opened since December of 2012, helping the high-end brand gain additional recognition among affluent clientele in Asia.
The new Orlando boutique is the fourth to open in the United States in the past two years, including the first flagship boutique in Midtown Manhattan, a Las Vegas location, and a spot at Aventura Mall near Miami, Florida.
The Mall at Millenia in Orlando offers world-class shopping and was chosen as the newest location for a Breitling boutique because of its well-known respect among luxury labels. In the 500-plus-square-foot space, Breitling enthusiasts will be able to discover the true essence of the brand. The boutique will showcase a complete assortment of more than 250 Breitling timepieces, including exclusive and limited edition watches that are only available at the boutique, as well as the popular Breitling for Bentley collection.
The Breitling boutique is located in the Grand Court of The Mall at Millenia. Hours are Monday – Saturday, 10:00 a.m. to 9:00 p.m., and Sunday from 11:00 a.m. to 7:00 p.m.