It literally became hip to be square back in 2005 when Bell & Ross debuted its now iconic BR 01 model. Directly inspired by aeronautical instruments found in the panel of the cockpit, the BR 01 broke with watchmaking tradition and presented an alternative timepiece for the wrist. An uncluttered dial with hands and the recognizable numerals in white with photo-luminous material make for easy legibility. Emphasizing this characteristic is the anti-glare matte carbon-finish that contrasts nicely with the white index, numbers and hands, much as the instruments do on a panel. The four screws on the case further accentuate the aeronautical design, which are in keeping with the front-fastening system of the cockpit’s instruments. The BR 01 became an instant classic and started a trend that other watch brands soon followed. French fighter pilots and elite armed forces immediately recognized the functionality of the BR 01 and adopted it as one of their own. The watch comes as a simple three-hander or a chronograph in a 46 mm satin-brushed steel or steel with black PVD finished case. It comes with a system of removable straps, in either rubber or heavy-duty canvas straps that make it extremely versatile. The wearer can rapidly transform this iconic wristwatch to a clock for the dashboard or the office.