88 RUE DU RHONE IS PROUD TO ANNOUNCE ITS FIRST PARTICIPATION TO BASELWORLD
NEW YORK (March 13, 2013) – The Bernheim Brothers, grandsons of a reputable watchmaker and co-founders of 88 RUE DU RHONE, announce their presence for the first time at the 2013 Baselworld Fair. The first accessible Swiss-made luxury watch brand will be located in the Hall of Desires, booth number A88 – an integral number to the brand.
Seeing a niche in the watch marketplace for stylish, high-quality and value-minded timepieces, Elie and Pierre Bernheim inspired to create a brand from the ground up with those ideals in mind. After their initial launch in the summer of 2012 and early success, the brand will now unveil its 2013 novelties, completing its current Double 8 Origin collection, at its booth A88 in the Hall of Desires, Hall 1.1.
Creativity, Swiss excellence, design and know-how are all exhibited in 88 RUE DU RHONE timepieces and universe. The brand offers a new kind of luxury with quality modern timepieces to a new generation of urban watch-lovers.
The brand’s first collection, Double 8 Origin, is composed of timepieces ranging from 29mm to 45mm, offering quartz and automatic Swiss-made movements. All pieces are recognizable through their refined and sophisticated design where the number 8, encompassing the ideology of good fortune and luck, is inherent throughout the entirety of the collection.
The Bernheim Brothers are delighted to unveil their new creations with a stronger focus on chronographs both in ladies as well as gents models. Presenting their 2013 novelties, the creative co-founders, being fans of the cinema, will showcase their Double 8 Origin collection at the booth. Recently named the official time partner of the BAFTA – the British Academy of Film and Television Arts – 88 RUE DU RHONE will display a special exhibition and reserve many surprises for its first participation at Baselworld.
88 RUE DU RHONE, WHERE TIME BEGINS
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