Author Archives: iW Editor

May 29, 2013 - Last week, Piaget hosted the New York premier of “The East”, a 2013 film starring actress and co-writer Brit Marling. Marling wore a Piaget rose pendant in white gold with 36 brilliant-cut diamonds on the red carpet.  She was the first to wear the new addition to the Piaget Rose collection...

May 29, 2013 - Leon Adams of Cellini Jewelers discusses the best time to buy a watch, investing in horology, servicing your timepiece and more. Have a question for the expert? Submit your watch-related questions to Leon today, and what iW readers are wondering:  AskCellini@finelifemedia.com Leon Adams be...

May 23, 2013 - How should the watch industry be courting younger buyers? I believe social media is key and most of the companies in our industry invest considerable amounts of money in this area. We have to capture younger buyers by leading them to discover the fascination of fine watchmaking through new, unconve...

May 20, 2013 - Over the weekend the Preakness Stakes concluded with racehorse "Oxbow" taking first place, a 15-1 long shot. As official Timekeeper of the Preakness Stakes, Longines presented timepieces to the racehorse's owner, trainer and jockey in the winners circle at Pimlico Race Course on Saturday. Vice ...

May 18, 2013 - Roland Enderli Zenith Brand Director, North America   iW: Please describe the path that led you to your current position. Roland Enderli: Following my studies in economics, I worked in the jewelry business for a couple of years and then joined Zenith in Switzerland in 2008. I was in charg...