Author Archives: iW Editor

May 23, 2013 - How should the watch industry be courting younger buyers? I believe social media is key and most of the companies in our industry invest considerable amounts of money in this area. We have to capture younger buyers by leading them to discover the fascination of fine watchmaking through new, unconve...

May 20, 2013 - Over the weekend the Preakness Stakes concluded with racehorse "Oxbow" taking first place, a 15-1 long shot. As official Timekeeper of the Preakness Stakes, Longines presented timepieces to the racehorse's owner, trainer and jockey in the winners circle at Pimlico Race Course on Saturday. Vice ...

May 18, 2013 - Roland Enderli Zenith Brand Director, North America   iW: Please describe the path that led you to your current position. Roland Enderli: Following my studies in economics, I worked in the jewelry business for a couple of years and then joined Zenith in Switzerland in 2008. I was in charg...

May 16, 2013 - The third in a series of On Location special editions, this July iW presents a comprehensive guide to the Los Angeles watch world. http://www.youtube.com/watch?v=f0hq-Hm2NqQ&feature=youtu.be The July issue is dedicated to Los Angeles' premier watch boutiques, retailers, brand leaders and com...

May 16, 2013 - iW is pleased to announce its latest giveaway, the Reactor Poseidon LE Titanium seen on the pages of iW's Oct. 2012 issue.   How to Enter: -Like iW Magazine on Facebook -Follow iW Magazine on Twitter (@iWMagazine)
 -Like Reactor on Facebook -Follow Reactor on Twitter (@Reactorwatc...