For the sixth consecutive year Piaget will return to the world’s premiere polo venue, the International Polo Club, Palm Beach, actually located in Wellington, Florida, to host the USPA Piaget Gold Cup tournament. In addition to hosting the tournament, Piaget is also being recognized this year as the Official Timekeeper and Exclusive Watch and Jeweler for the 2012-2013 season.
Set to begin this month, the tournament will be played over three consecutive Sundays,culminating with the USPA Piaget Gold Cup final match on Sunday, March 24.
First played in Palm Beach back in 1974, the prestigious twenty-six-goal tournament quickly became a highlight of the polo season. But Piaget’s own history with the sport dates back much further, to the 1970s, when Yves Piaget became a major supporter of polo in Palm Beach. In fact it was Piaget’s belief that polo embodied the same attributes as the brand, including precision, performance and perfection, led to the creation of the first Piaget Polo timepiece in 1979.
In the 1980s, Piaget was involved in Polo as part of Chukkers for Charity, a team composed of movie and TV stars, and was engaged in many fund-raising efforts. This sort of work was a first in the polo world and has left an imprint on the collective memory of the sport. Much of that had to do with the team’s unexpected horseback appearance on Fifth Avenue in New York in 1985.
Piaget has been a principal partner of the International Polo Club Palm Beach since 2006 and the brand also hosts the Piaget Silver Cup in Santa Barbara and was the Official Timekeeper of the Bridgehampton Polo Club for 2012.
The Piaget Polo watch
In 2000 Piaget redesigned its Polo collection, which debuted in 1979, with softer lines and freed the numerals and hour-markers from previous restraints. It also added a date and a slighter lighter case.
Three years ago, Piaget introduced the Piaget Polo FortyFive in a new, sportier model, creating a titanium version with a rubber strap, luminescent indexes and a red hand to lend a touch of color. But even with the makeover, the Polo’s legacy was keep intact, with the same case and bracelet integration.
The FortyFive is now water resistant to 100 meters, extended by a strap made of injection-molded rubber, and feature a case 45 mm in diameter. According to Piaget, the size and name are “both in tune with our times and reminiscent of the average length of a polo match.”
That new case has been given a curve that ensures a good fit to the wrist. The sapphire case-back reveals the in-house Calibre 880, with chronograph, flyback, and a second 24-hour time zone at 9 o’clock. The two-barrel construction offers a 50-hour power reserve even when the chronograph mode is engaged. With its column wheel and vertical coupling-clutch, it has all the qualities of a fine chronograph movement.
The non-chrono model features Caliber 800P with displays hours, minutes and seconds and offers a full 72-hour power reserve.