Actor Lily Collins has joined Movado’s roster of brand ambassadors. Collins will be featured in Movado’s updated ‘Modern Ahead of its Time’ advertising campaign shot by fashion photographer Carter Smith and launching this fall.

The 23-year-old Collins, daughter of musician Phil Collins,  made her film debut in the 2010 Academy Award-nominated film The Blind Side and most recently starred as Snow White in Mirror, Mirror with Julia Roberts.

“I am so excited to partner with Movado and to be a part of the new ad campaign as their brand ambassador,” Collins said. “I have always been an admirer of Movado watches, and am proud to have the opportunity to represent a brand that is so historically rich and that is known for its revered philanthropic endeavors as well as its various collaborations with cutting-edge artists.”