Following her appointment in December as a worldwide ambassador for TW Steel, global star Kelly Rowland has now joined forces with Dutch brand to release her own CEO Tech Special Edition timepieces.
Rowland, who continues to promote her third studio album, Here I Am, having first found international fame as a member of Destiny’s Child, now joins fellow TW Steel ambassadors such as motorsport legends David Coulthard, Dario Franchitti, Emerson Fittipaldi, Mick Doohan and Turkish actor Kivanç Tatlituğ, in having her very own special edition models.
Both of the TW Steel Kelly Rowland CEO Tech executions, CE4006 and CE4007, showcase Kelly’s love of distinct styling and her passion for her favorite colors, pink and blue.
Kelly’s signature adorns the case back on each of two 44 mm models while both timepieces feature a sapphire crystal, Miyota quartz movements and are 100 meters water resistant.
“What can I say, I absolutely love how these watches look,” enthused Rowland. “I really wanted them to be exciting and stylish while at the same time making sure TW Steel’s ethos of making a statement was evident too. I think they deliver that and more! They’re big, they’re bold and the pink and blue looks compliment each other while being uniquely appealing. I loved being involved in the design process and look forward to promoting my TW Steel special editions.”
“Kelly’s personality was such a driving force with this project,” said TW Steel’s Chief Design Officer, Ton Cobelens. “She obviously has exceptional taste and a strong sense of fashion. We wanted her TW Steel CEO Tech editions to be vibrant and reflect not only our brand DNA but also Kelly’s passion for style. Now an international lifestyle brand available in 100 countries worldwide, TW Steel is also the ‘Official Timing Partner’ to Lotus F1 Team in Formula One.