Tourneau recently announced its support in the fight against HIV/AIDS through a multi-level partnership with (RED). The company has unveiled two very special Tourneau (PRODUCT)RED Special Edition watches available in stores nationwide as of today, with a percentage of proceeds going to the Global Fund to fight AIDS, Tuberculosis and Malaria. The limited-edition watches feature the highest quality of Swiss craftsmanship and (RED)’s signature red color, signifying Tourneau’s commitment to fighting for an AIDS Free Generation by 2015.
The watches are available in two sizes, a 40mm model and a smaller 35mm model. The 40mm style features an automatic movement, stainless steel case, black dial with red numerals, and a black crocodile strap with red accent stitching. The 35mm model features a quartz movement, stainless steel case, a black dial with red numerals, and a red crocodile strap. Both models have the (RED) logo printed on the decorated back case.
In addition, Tourneau recently participated in the (RED)RUSH TO ZERO campaign, a series of in-person and digital events and experiences held June 1-10, 2012. During (RED)RUSH, Tourneau showed its support for the Cash & Rocket (RED) Tour, which included a group of women driving (RED) branded vintage and classic cars from London to Monte Carlo. The Tour ended with an auction held in Monte Carlo where the premiere of the two (TOURNEAU)RED watches were auctioned to the highest bidders with all proceeds going to the Global Fund.
“It is an honor for Tourneau to partner with (RED), and we are proud to debut these two very special timepieces that will serve as a lasting reminder of the importance of the fight against AIDS,” said Tourneau CEO, Jim Seuss. “(RED) is unparalleled in its devotion to this worthy cause, and Tourneau is grateful for the opportunity to make a significant impact through support of the Global Fund.”