Alpina recently celebrated the new Alpina Extreme Diver Collection at a cabana party in New York City with actor, producer and writer William Baldwin, the new Global Brand Ambassador for Alpina’s 2012 advertising campaign. At the June 27th event, held at The Maritime Hotel North Cabana, Alpina CEO Peter Stas officially introduced Baldwin and announced a new partnership with Baldwin’s family charity for breast cancer research – The Carol M. Baldwin Breast Cancer Research Fund.
On behalf of Alpina, Stas made a donation of ten Alpina Extreme Diver watches to The Carol M. Baldwin Research Fund to be used as auction pieces for their various galas and events raising money for breast cancer research. These special edition Diver watches are produced in a limited quantity of 10 pieces, with an engraved silver plate enclosed in the box featuring The Carol M. Baldwin Breast Cancer Research Fund Logo. In addition, the caseback of the watch also shows the same engraved logo.
“It is truly an honor to work with a brand like Alpina…they not only represent everything that is bold and innovative, but also that which is caring and giving,” said Baldwin. “I look forward to a successful relationship with them.”