iW International Watch
Chopard To Sponsor 2012 Mille Miglia Race
May 17, 2012 @ 12:00  |  Author:  |  Category: Brand News, Events, People & Places

From May 16th to May 19th, Chopard will sponsor the Mille Miglia Race and unveil two new Mille Miglia GMT Chrono timepieces.

Chopard began its sponsorship of the legendary race in 1988 and launched the Mille Miglia Chronograph that same year. It was Karl-Friedrich Scheufele, Co-President of Chopard and a fan of classic racing cars, who came up with the idea of developing a Mille Miglia chronograph. The watch design was to be sporty, and the movement had to ensure precise timekeeping during a race. In 1988, the idea took shape and the cornerstone was laid for one of the most successful and iconic Chopard collections ever.

More than ever an instrument clearly cut out for competition, the new Mille Miglia GMT Chrono 2012 ensures exceptional readability thanks to its oversized counters. Its mechanical self-winding movement also provides an extremely practical dual time function. This sporty and sophisticated watch is issued in two limited editions of 2,012 in steel, and 250 in rose gold.

This 42.4 mm-diameter timepiece features a satin-brushed crown guard, as well as the iconic natural rubber Dunlop Racing strap bearing the famous 1960s racing tire-tread motif. The technical, sporty case of this new Mille Miglia GMT Chronograph bears the emblematic “1000 Miglia” arrow as well as a nameplate designed to carry the limited-edition inscriptions.